We may use your information to communicate with you, such as through e-mail, newsletters, and telephone. E-mails you receive are intended for your benefit and considered part of the Service. If you no longer wish to receive such e-mails or terminate your account, you may contact us at paradeofhomes.org/contact-us.
OFFICIAL RULES
The Parade of Homes® is the trademark for a housing tour (collectively, the “Parade”) owned and presented by Housing First Minnesota (“HFM” or “We”). HFM is committed to protecting the privacy of your information. We believe it is a good business practice to disclose to you how we may use your personal information. As a user of this Parade website and/or mobile platform, including its subpages and content (collectively, the “Site”), or a user of the services or products (collectively, “Service(s)”) provided by HFM, this Privacy Policy is intended to describe in a straight-forward and easily understandable manner:
- the information we collect about you;
- how that information may be used;
- with whom the information may be shared;
- how you may update the information you provide us;
- how you may contact us; and
- your choices about our uses and disclosures of your information.
As noted on HFM’s Terms of Service (“TOS”), by using the Site and/or Services you accept and acknowledge that you are bound by this Privacy Policy and by agreeing you are giving us your consent to track your activities and your use of the Site through the technologies described below, as well as similar technologies developed in the future, that we may use such tracking technologies in mobile apps, e-mails, or newsletters we send to you. Accordingly, we encourage you to read this Privacy Policy carefully. If you are unwilling to accept these terms, then you agree that you will not use or access the Site or Services. Please feel welcome to contact us at the address listed at the end of this Privacy Policy if you have any questions or concerns regarding this Privacy Policy.
Information We Collect
We may collect information about you so we can continue to provide and improve our Services to you and other users of the Site. The information collected may include items such as your name, e-mail address, duration of your visits to homes registered in the Parade through geofenced tracking, rating information by you of Parade homes, indication of photos taken but not access to photos taken in the geofenced areas (but no access to the photos taken), as well as other information that may or may not specifically identify you (collectively, “Information”). The information collected on this Site may be stored at servers, computers, or other media located in or outside the United States and its territories.HFM is the owner of the Information that is submitted or collected while you are using our Site. We will generally not sell, disseminate, disclose, trade, transmit, transfer, share, lease, or rent any personally identifiable information to any third party except as outlined in this Privacy Policy or as required by applicable laws, statutes, codes, rules, regulations, or requirements of any state, federal, or other governmental authority (“Laws”).
Third-Party. We may obtain personal and non-personal information about you from third-party sources. This information may be utilized, analyzed, and/or compared with information that we have collected from you or that you have submitted to the Site. To the extent the third parties unlawfully obtained and/or provided the information to us, you understand, agree, and acknowledge that your sole legal remedy is against the third-party that engaged in the unlawful activity and that you will not assert any cause of action, claim, or demand against HFM.
Information Collection Technology (Web Beacons and Cookies). We may use various technologies, including but not limited to Google Analytics, cookies, and other technologies to collect information from your device that accesses the Site, tracks user behavior, and analyzes and understands how you and others are using the Site. We may collect and store non-personally identifying information through cookies, log files, clear gifs (commonly known as “web beacons”), and third parties to profile and track user activity and preferences. Technical and specification information about your browser and computer is automatically collected when you use or visit the Site. This information may include your Internet Protocol (“IP”) address, your browser type, operating system, access time(s), the content of previously accepted “cookies” from us, and the website address that referred you to our Site.
A cookie is data stored on your computer that tracks non-personal information about you. When using our Site, we may assign your computer one or more cookies that enable us to improve the quality of our Service and to personalize your experience. Cookies allow us to automatically collect information about your activity on our Site, such as the content you access while on our Site, the links you click, and other activity you conduct while using our Site. You may choose to modify your web browser’s setting to disable cookies or limit their use. If you choose to disable or limit cookies, you are still able to access our Site, but you may be unable to use some or all of the features on our Site.
Our Site may contain web beacons (also known as “clear gifs”) or similar technologies that gather non-personally identifiable information about your use of our Site. Such technology may also be contained in e-mail messages or newsletters from us that allow us to determine whether messages have been accessed. The purpose of our use of this technology is so that we may analyze the effectiveness of our marketing efforts, the quality of our Site, and the Services we provide.
In summary, as noted above, we may use cookies, web beacons, and other technologies (i) to develop, provide, maintain, customize, protect, and improve our Site and Services, (ii) to perform analytics, including to analyze and report on usage and performance of our Site and any marketing materials, (iii) provide share data to third parties as described below, (iv) to protect against, identify, and prevent fraud and other unlawful activity, (v) to create aggregate data about groups or categories of our users, and (vi) to market or offer our Services.
You may choose to modify your web browser’s setting to disable cookies, delete cookies, or limit their use. If you choose to disable, delete, or limit cookies, you are still able to access our Site, but you may be unable to use all the features on our Site.
Additional information about cookies may be found at: www.microsoft.com/info/cookies.htm. You can find out more information about Google Analytics by visiting: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.
Personal Information About Users Under 13 Years of Age Not Collected
The Site is meant for adults and those who have reached the age of majority as defined by the laws of their domicile. This Site is not meant for individuals under the age of 13 or those defined by the laws of their domicile as minors. Nonetheless, this Privacy Policy is still designed to comply with the Children’s Online Privacy Protection Act (“COPPA”) to the extent COPPA applies to HFM. Accordingly, HFM does not knowingly collect or retain any personal information about users under the age of 13. If we obtain actual knowledge that we collected or retained personal information about a child under the age of 13, that information will be promptly deleted from our database, servers, and all other media. Since we do not collect information from users under 13 years old, no such information is disclosed to third parties.
Information We Collect
To enhance security and promote operational efficiency, the Site utilizes the resources of reputable hosting facilities that are controlled by third-parties. HFM is unable to provide any guarantees or warranties about these third-parties’ retention or usage of your information.
Information Use and Sharing
HFM Communications. HFM will communicate, send information and data to you, including but not limited to:
- Communicating with you about products or services, whether from HFM, its affiliates, sponsors, or participants and users involved in the Parade;
- Location data to navigate the Parade;
- Sending you customized content, advertising, and services that it reasonably believes will be of interest to you;
- Providing technical or customer support;
- Performing research and analysis to gauge the use of or interest in the Services or content offered on the Site;
- Enforcing its terms and conditions;
- Providing your submitted information to third-parties to process and analyze during the rendering of our Services; and
- Performing functions as otherwise described to you at the time of collection.
Third-Party Sharing. We may use and share your Information for any legally permissible purpose. We may match, use, and share any of the Information we collect from you.
HFM may transmit, sell, or transfer Information to vendors, participants, or others involved in the Parade. Such individuals or entities may contact you to provide you with further information or materials relating directly or indirectly to the Parade.
You acknowledge and agree that HFM may also use and disclose your personal and non-personal information to public or private third parties: (i) for inspection by law enforcement officials (including in the case of potential criminal activity); (ii) to respond to cease and desist letters, arbitration proceedings, legal actions and suits, criminal and civil subpoenas, any court orders; (iii) to enforce or apply the terms of this Privacy Policy or any other agreement between us, including the Terms of Service; and (iv) to protect the rights, property, or safety of HFM, our users, or others, whether during or after the term of your use of our Services.
Our Privacy Policy does not cover any third party’s use or handling of your information once it is shared. Instead, the privacy policies of any such third party will govern. We encourage you to visit the websites of those third parties and fully read and understand their privacy policies. Some of these entities or their servers may be located outside the United States.
Legal Process and Investigation Issues. While unlikely, HFM may be required to respond to a subpoena or similar investigative demand from law enforcement, a court order, a government agency, or a private litigation. HFM reserves all rights to defend, within its sole discretion, against such legal requests, demands, and claims. For instance, HFM may raise or waive legal objections or rights. HFM also reserves the right to disclose your information when we believe it is reasonably appropriate based on the situation. Such disclosure may occur, but is not limited to, disclosing your information in connection with efforts to: investigate, prevent, or commence other action regarding suspected illegal activity or other wrongdoing; to protect; defend the rights, property or safety of HFM, its users, its employees, or others; comply with applicable law or cooperate with law enforcement; or enforce our Site Terms of Service or other agreements or policies.
Notice about Social Security Numbers. HFM does not collect social security numbers of users. If HFM comes into possession of users’ social security numbers or collects such information in the future, the information will be treated confidentially and not shared with third-parties unless allowed or required by law. Additionally, HFM will take reasonable steps to limit access to the social security numbers and take steps to secure the transmission of the data, as required by applicable law.
Links. Our Site may contain various links to other websites. HFM disclaims any responsibility for the privacy practices of third parties that may have links to or from our website, or any framed content on our website. We encourage you to review the privacy policies/statements of every website that you visit that collects personally identifiable information.
Information Retention and Security
HFM may store your information for more than one (1) year from the time of initial submission, as well as automated personal information we collect about you.
HFM takes reasonable security measures to protect users’ information against unauthorized access, loss, alteration, or destruction. These measures include encryption and physical security measures to guard against unauthorized access to systems where we store personal information, and the usage of reputable third-party vendors. Despite these reasonable measures, we cannot guarantee our security measures are impenetrable. Therefore, although we take reasonable steps to secure your information, we cannot and do not promise or warrant that your information will always remain secure
Special Notice to California Residents Only
HFM will not share any personal information about you with other companies if prohibited by applicable California law or to the extent your prior consent to share is required by applicable California law. California residents may, but no more than once per calendar year, request information about the disclosure to third parties of certain categories of personal information for direct marketing purposes. To be valid, requests must be submitted at the address designated at the end of this Privacy Policy and include “California resident information request” written in the “subject” line of the e-mail. HFM will provide a list of the categories of personal information disclosed for direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of the third parties, within thirty days following receipt of your request.
Visitors Outside the United States
This Privacy Policy is intended to cover collection of information on our Site from residents of the United States and its territories. The laws in other countries may or may not be as comprehensive as those in the United States. If you are a resident of another country or are visiting our Site from outside the United States, you acknowledge and agree that your information may be transferred to, stored, and processed where our servers are located and our central database is operated. You also acknowledge that your use of our Site or our services shall be governed exclusively by the laws of Minnesota. By using our Site, you acknowledge and agree that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy. If you are unwilling to accept these terms, then you agree that you will not use or access the Site or its services.
Privacy Policy Updates and Revisions
This Privacy Policy may be updated from time to time. We reserve the right to modify the Policy at any time without notice, so please review the Policy frequently. When changes are made to this Policy, we will revise the “last updated” date at the top of this Privacy Policy. If we make any material changes in the way we collect, use, and/or share your personal information, we will also post notice of the changes on our Site and/or may notify you by sending an e-mail to the e-mail address you most recently provided us in your account. Your continued use of our Site or Services after we have posted any Privacy Policy changes indicates your agreement to the changes unless you notify us otherwise.
If you wish to retain a copy of this privacy policy, you should print a copy for your records.
Terms of Privacy Policy Survive
To the extent any terms of this Privacy Policy are held invalid and/or unenforceable by a court of law or a competent jurisdiction, the remaining provisions of the Policy shall remain in full force and effect.
Limitations
The adoption or publication of this Privacy Policy does not subject us to any stricter duty than otherwise applies under applicable Laws. No person or entity shall have any right or recourse against the Company, its affiliates, agents, sponsors, or other related parties based on any alleged violation or noncompliance with this Privacy Policy by the Company.
Contact Information
Housing First Minnesota
Attn: Privacy Request
2960 Centre Pointe Drive
Roseville, MN 55113
Effective Date
This Privacy Policy is effective as of the 1st day of March, 2024.
